Customer and Employee Experience Research
with Signet Jewelers
Role
UX Research Intern
Methods
Semi-structured interviews, surveys, moderated and unmoderated usability testing, Kano analysis
Type
Exploratory and Evaluative
Timeline
May - Aug 2024
Signet Jewelers is the world's largest retailer of diamond jewelry, including brands such as Kay Jewelers, Zales, Jared, and Blue Nile.
In the summer of 2024, I joined the team as a UX Research Intern, where I led and contributed to various projects focused on improving the experiences of customers, in-store jewelry consultants, and support center employees.
During my internship, I played a key role in data collection, analysis, and presenting insights to stakeholders. I am especially grateful for the trust the UXR and Digital teams placed in me to lead projects of different scales, including unmoderated usability tests, interviews, and a survey.
Experience
At Signet, I expanded my skill set by leading an unmoderated usability test, mastering UserTesting, applying the Kano Method for feature prioritization, and conducting in-person interviews with in-store jewelry consultants.