The State of UX in the Philippines

Overview

The report is an evaluation of the UX landscape in the Philippines from 2020 to 2021 and aims to display how the Philippines provides a unique environment that nurtures specific breeds of UX practitioners and leaders. 

Organizations in other countries have published similar reports assessing the state of UX in their region, such as the State of Design in Sweden, the State of Canadian UX Report, and UX in Southeast Asia.

Process

We used a mixed-method approach to achieve our results – first sending out a survey to students, UX practitioners, and leads our network and then interviewing members from each group. We received 390 responses on the survey and interviewed 20 individuals (8 students, 5 practitioners, and 7 UX leads). 

We used qualitative coding to analyze our interview data and then supported the emergent themes with analyzed results from the survey.

Outcomes

The resulting report was presented to students, practitioners, and organizations to display the value and growth of UX in Philippine industry. The final report was published in six parts on Medium:

• Preparing for a UX Career: schooling, coursework, and programs that practitioners were involved with

• Landing a UX Job in the Philippines: the hiring process in the Philippines and artifact expectations

• The UX Workplace: what working in UX is currently like and the effect of the pandemic on that

• Industry Satisfaction: salary and career satisfaction

• Recommendations: recommendations to leaders, organizations, and educational institutions to mature UX in the Philippines

In addition to publishing the report, I also had the opportunity to present our report findings during Philippine Design Week organized by the Design Center of the Philippines, and the Design Conf by Learners.